Dark Side of the Moose

Today’s art journal page pays homage to one of my favourite beers at the Beer Festival earlier this month, which is called Dark Side of the Moose. It’s brewed by Purple Moose Brewery in Wales which I have visited a number of times – such fun!

To start, I positioned some circular templates by Inkylicious onto the page to depict the moons and painted the sky background using some watered down Elderberry Memento Ink using a paintbrush. I left the templates in place so I could also add a heart and circle design stamp by Sugarloaf Inc. using Grape Jelly Memento Ink; to shade around the moons I used the ink that remained on the template after stamping, wiping the ink in a circular motion around the edges whilst the template was still on the page. Then I used the corresponding circular stencils from the Inkylicious template and stencil set to colour the moons; first with Scattered Straw and Mustard Seed Distress Ink and then by adding a Tim Holtz texture stamp using the Elderberry Memento Ink again. The Purple Moose sticker is taken from the hand pump clip which came with the beer from the brewery; the writing surrounding the moose details the name of the beer in both English and Welsh. The moose and trees are die cut using the Merry Moose Thinlets by Tim Holtz from Sizzix and my Big Shot Machine. I used some purple paper for my moose which I shaded with the Elderberry ink and then some brown paper for the trees which I edged with a Dark Sepia Faber-Castell Big Brush marker. They are stuck to the page, like all the paper elements, using a Zig Memory glue pen and I used some ripped pieces of red dot washi tape for the ground beneath them. To finish, the hearts were created using the same red dot washi tape which I stuck to white paper and then cut using a Tonic Studios paper punch.

As T Stands for Tuesday I’m saying a big hello to the T Gang and sharing my Dark Side of the Moose beer. This is delicious dark ale with a ABV (Alcohol by Volume) of 4.6%, it has a deep malt flavour and a fruity bitterness, and is brewed by Purple Moose Brewery in Porthmadog, Gwynedd, Wales – wishing you all a very happy T Day!


I’m pleased to be able to join the lovely Rike from rike’s art and her The Colour Yellow challenge over at Art Journal Journey with the yellow moons I added to my art journal page.

Over at The Artistic Stamper, their challenge is Heart It!, so I’m pleased to join this challenge with all the stamped and paper punched hearts that I added to my page.

I’m also pleased to join A Vintage Journey and their Heart’s Desire challenge as I was inspired by my love of beer and used stamped and paper punched hearts to create my Art Journaling style page.

Thanks for joining me today! If you have any questions or comments, I would love to hear from you.

Here is a list of the materials that were used to create this art journal page:

  • Tsukineko Memento Ink (Elderberry, Grape Jelly)
  • Tim Holtz Distress Ink (Scattered Straw, Mustard Seed)
  • Faber-Castell Craft Stamper Big Brush Pen (Dark Sepia 175 B, Black 199)
  • Inkylicious Stencil (Sun & Moons)
  • Sugarloaf Inc. Anita’s Wood Mounted Stamp (48721)
  • Tim Holtz Collection Stampers Anonymous (Urban Tapestry CMS061)
  • Sizzix Thinlets Tim Holtz Alterations (Merry Moose 663103)
  • Tonic Studios Paper Punch Accent (Hearts Sider 830E)
  • Pump clip – Purple Moose
  • Craft Sensations Design Pad (Bright Colours CRO730/R)
  • Poundland Design Pad (Changing Seasons CRO701/16PL1)
  • Docrafts Papermania Capsule Collection (Spots & Stripes festive PMA462302)
  • Zig Memory System 2 Way Glue (Dual Action Chisel Tip Glue Pen)
  • Sizzix Big Shot

23 thoughts on “Dark Side of the Moose

  1. This is a wonderful page Jo and it meets so many different challenges – more than clever!
    You are such a talented woman – I wouldn’t mind a pint of this special beer now!!!
    Thank you for joining Rike’s theme once again!
    Have a fun week!
    Happy T-Day!
    Hugs Susi

    Liked by 1 person

  2. oh, who doesn´t like moose? (well, i surely would have respect if i stood beside one;)) and you always find the most fitting add-ons, like this label. i´m always impressed by the names the breweries come up with:) happy t-day ♥

    Liked by 1 person

  3. What a funny page about a beer and a moose! This moose is outstanding, it runs so cool! And the dark side of the moose was one of your favourite beers at the Beer Festival! Wonderful how you put all together on your page!
    Thank you for linking it to my theme at AJJ!
    Wish you a happy moose day! 🙂

    Liked by 1 person

  4. You are SO clever. I love the yellow moons, the adorable moose, the trees, and how you used the washi tape, both as a ground, and for the hearts. It is a perfect entry for Rike’s theme at Art Journal Journey.

    Of course, I also like how you tied it all together using the sticker for the ale. It was an absolutely incredible way to share T with us this Tuesday, too, dear Jo.

    Liked by 1 person

  5. What a great page you’ve made, I wouldn’t have guessed with a name like that it would be a beer, we used to enjoy trying the different beers if we were on holiday somewhere, my husband doesn’t drink now since his heart attack so it’s sin alcohol for him now, they really have some great names don’t they!
    Enjoy your week
    Jan #16

    Liked by 1 person

  6. It is a fantastic page and those Moose images look fun as advertising for the beer. They made me look at the labels and I’m sure that was what the designers intended. Your pages must bring you so many memories when you look through your journals.
    Happy T day wishes Jo.
    Yvonne xx

    Liked by 1 person

  7. A stunning make Jo and I adore the layout with stamped and punched hearts x you gotta love that Moose too x great to have you on board at A Vintage Journey challenge blog x
    Best wishes
    Annie CH x

    Liked by 1 person

  8. How fun! This die cut moose is perfect for the theme of your page. Along with the purple! Hope it was a happy T day. We’re off for a couple more days ourselves. Trying some new beers along the way. Hugs Erika

    Liked by 1 person

  9. Great page and terrific composition, Jo. The moose die cut is fabulous – just perfect for the theme. I love how you picked up all the colors on the label to tie it together.

    Happy T-day! Eileen xx

    Liked by 1 person

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